The power of early feedback

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How many times have we come across a lousy product, campaign, movie, initiative, policy etc that left us wondering — how on earth could this thing have made it so far? Did the people who conceived this or the powers to be see and understand how lousy this is? Is it that the people who conceived the solutions or the powers to be did not know that their offering was lousy? How come all the world says that it is lousy and yet it reached so far?

Most of the times it is due to the fact that ‘no early feedback’ was provided on the product, the program, the policy and by the time the owners, the powers to be realized that they were on a path to failure or got feedback they were so attached to it — personal egos, organizational dynamics etc. that they still went ahead and dumped their products, movies, solutions etc on an unsuspecting world to loath their offerings

We all hear that it is ok to fail — but it is important to ‘fail early’ and not to know of failures at the end. This is where the power of early feedback comes into play. Many organizations  — like Google etc have adopted the power of early feedback as a policy and is a cornerstone of the speed with which innovation is possible.

Their take is that if early feedback is provided the conceiver has the option to incorporate that feedback [or stop the initiative all together] as personal attachments and personal egos are less likely to play a part in the work being done, however if feedback is delayed than the owner would be at a much further stage and personal attachment/egos would come into picture and less likely that feedback would be incorporated.

So the next time we encounter some lousy solution/programs/initiatives and wonder why on earth it reached so far; we could guess where the real issue is in the whole chain 🙂


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