You would have looked at the definition of gamification if you are responsible for implementing gamification in your enterprise systems. Chances are, more often than not, you would have come across a definition that reads like the one below:
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning.
As a person who will be implementing gamification, you will be required to give a 1-2 line pitch of what gamification is to people who may not know what it is. Now, you will have few choices to make:
- Use the above definition to explain what is gamification and then be prepared for questions & responses like “games”… “what games” “….oh you mean create games” and so on or even looks which convey “.. that went over my head” .. i don’t understand a word of what you just said…”.
- After your experiences with above definition, you will quickly fall back to using terms like ‘adding badges, levels, awards to systems’ . This will be a sure shot way to trivialize the impact of gamification even before you embark on the journey.
The above definition may work or make sense to people implementing gamification in consumer facing applications, research scholars, academia but there is very little chance of the above getting traction in an enterprise context. The reality is that people either can’t understand the connection between terms like games (or terms like game-mechanics) to serious enterprise work or they will equate it to something trivial.
In case of enterprise gamification, the envelope containing the message is as important as the message itself. As they say, the first impressions/perceptions of many things can make or break initiatives. Your choice of definition on what gamification means is one of those.